Slowly but surely, images from the new Maison Martin Margiela and H&M collaboration have found their way online. First it was the womenswear, then the ad campaign and now the images from the lookbook.
Unlike H&Ms other collaborations which have taken on a super-commercial spin, the direction Maison Martin Margiela has taken is more subdued. The whole point of high-end designer and H&M collaborations is to bring luxury brands to a wider audience, and Maison Martin Margiela has adhered to this whilst retaining their signature deconstructed approach to tailoring.
Representatives from Maison Martin Margiela have said that the men’s garments in the collection are reissued pieces from Margiela archives.
“It’s a pleasure to present these re-editions of Maison Martin Margiela to a new audience, to those who were too young to buy the original pieces and those who didn’t have access to Maison Martin Margiela before the days of internet shopping,” the house said.
“Put more simply, our designs will now be available to those who can’t afford our mainline collection. With this collaboration, some of our most iconic archive pieces can become modern classics.”
Below are menswear images the public have seen so far. Below are ALL the menswear images from the collection. What do you think? We like the footwear and the jeans.