Although the Polo S watch was introduced back in July, the Piaget team visited Sydney earlier this month to introduce it to the Australian market. The intimate event at Beta Bar was met with great fanfare as a new generation of the iconic Polo watch was unveiled.
When Yves G. Piaget designed the original Polo watch in 1979, he intended it to be a watch to symbolize the luxurious lifestyle. As a result, Polo was the ‘it’ watch in the 1980s, and at one point made up for one-third of Piaget’s watch sales.
While the Polo has continued to be a integral part of Piaget’s collection and heritage, the company knows its once iconic watch has been in need of an update to attract a new crowd of watch buyers.
Featuring Piaget’s distinct silhouette, the timepiece is encased in a round 42mm case and has an automatic movement through a sapphire case-back. The Polo S is different in many ways to the classic Polo but retains the same sporty aesthetic loved in the original timepiece.
There are two versions of the Polo S, the Polo S Automatic, which retails for $9,350, and the Polo S Chronograph, retailing for $12,400. While the price may be eye-watering for some, the pricing strategy reflects a conscious effort by the traditional Swiss brand to target a younger segment for the market.
Visit the Piaget website for more information.