If you’re on the hunt for a new pair of sunglasses, hang on until the 15th November because Sunglass Hut is holding a pop-up Floating Store in Darling Harbour.
The event will not only give Sydneysiders exclusive access to A/W products months before the rest of the world, but it also means you’ll get to try (and buy) new sunglasses from big names like Ray-Ban, Prada, Dolce & Gabbana, Versace and Burberry.
Over 350 products will be shown at the store which won’t be available anywhere else until February 2013.
The idea is similar to last year’s Sunglasses Hut pop-up Floating Store, but the organizers have said this year’s will have a “very different vibe”.
So imagine yourself soaking up the sun in Darling Harbour with the sounds of lapping water and the beats playing from the deck DJ and you’ll have a good idea of what to expect.
Fabio d’Angelantonio, Executive Vice President Sun and Luxury Retail and Chief Marketing Officer at Luxottica said:
“The Floating Store is part of Sunglass Hut’s broader vision focused on taking the retail experience for shoppers to a whole new level. The success of last year’s Floating Store proved Australians have a great appetite for totally unique retail experiences, which is why we’re bringing it back to Sydney.”
The event is on for four days and ends 18th November. 3000 people are expected to visit the Sunglass Hut Floating store daily.
The floating store is clearly a big event for the brand as it will be staffed by associates flown in from around the globe. They’re there to provide expert styling advice and service to customers – so make use of them!
The store will be open to the public at the following times:
- Thursday 15th November: 10am – 10pm
- Friday 16th November: 10am – 10pm
- Saturday 17th November: 10am – 12am
- Sunday 18th November: 10am – 6pm
What: Sunglass Hut Floating Store
When: Thursday 15th – Sunday 18th November
Where:Darling Harbour, Sydney (map below)