In a time when retail sales are sluggish, we’re told to lend a hand and buy things locally to support local designers. Of course, the reality is as a consumer, things will always be cheaper online and overseas – and this won’t change. But, if you’re inclined to show your support for local Aussie brands, Tuffys Underwear will be a good choice.
The Tuffys Underwear Collection is 100% Australian made and owned. The idea for the brand came about when Bonds closed down their manufacturing operations in Australia in 2009. Lisa Nouh, the mastermind behind Tuffys (and Tuffets, the female equivalent) wanted to create a wearable product but also reinstate workers back to Australia.
And the result? A comfy, wearable and affordable men’s underwear collection, plus we give Tuffys brownie points for creating jobs in difficult times.